Content Marketing

Content for:

Websites • Social Media • Video/Animations • Erasmus+

What kind of content do we offer?

Dr. Kazarnovskis & Partners helps you to bring the web presence of your company to a new level by designing and implementing a complex content strategy for various media channels of digital communication. 

How do content marketing work?

Content Strategy

“Content first!”, “Content rules!”, “Content is king!” – In the age of digital transformation, content has become the key to sustainable success on the Internet. With creative, exclusive and informative web content, companies can deepen customer loyalty. The customers become loyal fans, subscribers and buyers of the products offered. In the technical literature, the term Authority is used to describe content that is trusted by customers. 

And vice versa: If a content management strategy is not able to overcome the intellectual filters of customers for advertising, a slump in profits is almost predetermined.

We develop efficient, target-oriented content strategies, taking into account the industrial and national characteristics of the market. In combination with KPI analysis and monitoring tools, the effect can always be measured in figures.

Authority

Content that you can trust

Practice-oriented Marketing

Creating a sense of trust among customers is an important step in developing a successful content strategy. But it is not enough. The content should also be useful and bring added value. That means it must be either informative or entertaining or both. In the technical literature, the term Utility is used to emphasize this aspect of "usefulness".

With "useful" content you can achieve a lot. High website rankings in search engines, development and expansion of customer loyalty, backlinks to the product or service, positive so-called “social signals” and clearly defined unique selling points of the brand – all this can be achieved with a sophisticated content marketing strategy.

To produce content with added value, we use marketing techniques such as Customer Journey, Personas, Storytelling, which enable us to present the company and its products convincingly both on the website and in social networks.

Utility

Content that brings added value

Integrated Services Package

Even usefulness is not all you need for success. Let's say, you have created some very interesting and high quality content for the website. What happens, if the loading time of the website is too slow? Or if a responsive design is missing, i.e. the website is not suitable for mobile devices? Without adequate technical support, even the highest quality content will not attract the attention it deserves. In addition, the content should be optimized for search engines in order to find the way to the reader. Otherwise, any content strategy is doomed to failure. 

Taking into account the whole complexity of work in the field of content marketing, we offer our clients coherent, modular structured service packages that are logically connected with each other. Thus, the client gets all necessary tools for the successful web presence of his company.

Presentation

Content that looks good and is easy to find

What kinds of content do we offer?

Content for Websites

based on UX-Design

You already know that the web presence of your company should be underpinned with high quality content. But what makes good content? Which content strategy brings the most benefit? How can content be used to continuously increase the positive user experience (UX) on your website? In specialised literature we often find an advice to deal with the following questions in order to understand whether the website is well structured in terms of content:

– Is it clear from the text what you offer?

– Are the essential descriptive elements positioned in the immediately visible area (“above the fold”)?

– Is the visitor of your website directly addressed?

– Does the visitor of your website get an incentive within a few seconds to take a closer look at the offered content?

– Does the visitor of your website find useful information about the keywords he was looking for?

websites

A single “no” to the questions is unfortunately one “no” too much. That is why it is advisable to entrust the development of web content to experts in the field. 

Our working tools:

BuzzSumo

Keywordtool.io

WDF*IDF Tool

Siteliner

Adobe Dreamweaver

Titel Emulator

Meta Emulator

Content for Social Media

based on storytelling method

Informative and useful web content can and should be shared by users. It is therefore important that the content strategy not only deals with information that puts your brand in a good light, but also elaborates specific content for the social channels. In this context, one speaks of engaging content that is geared towards social media and promotes greater interaction between companies and users. In specialized literature, you can find an advice to deal with the questions listed below in order to develop a sustainable social content strategy:

– Which target groups does the company want to reach via social networks?

– What content expectations do the target groups have in social networks?

– Which social networks are the right ones for the company?

– With which storytelling does the company want to win the sympathy of users?

– What should the social media guidelines contain to prevent a communication crisis as efficiently as possible?

sea

If you are not sure how to answer these questions correctly, leave it to us to develop and implement a sustainable social media strategy for your company.

Our working tools:

✓ Knowem 

✓ BuzzSumo

Buffer

Insights 

Hootsuite

Adobe Dreamweaver

Video Content

This service is offered in cooperation with the Video Agency Dazzle Works

Video content is becoming increasingly important for online marketing. The boom has long since begun and, with the technological development of smartphones, has been becoming a decisive factor for business success. According to the Ericsson Mobility Report, 75% of mobile internet traffic will consist of video by the end of 2024. The reasons for this boom are obvious. People love videos. Search engines love videos. And modern Internet technologies with high download and upload speeds make it easy to realize these preferences.

Video content should be adapted to the used platform. Live streams are popular on Facebook, longer informative videos are better received on Youtube, while on Instagram you should address the target groups with very short clips. Before you decide on a specific video production format, you should ask yourself the following questions:

– Which video content format (advertising clip, interview, tutorial, animation) is desired?

– What message does the video want to convey?

– What will the technical specifications of the video be?

– What is the budget for the video production?

– What channels will you use to reach the audience?

Not only a picture is worth a thousand words. Take a look at our YouTube channel with some examples from our video product range DAZZLE WORKS

Erasmus+ Projects

Content development for education programs of the EU

Erasmus+ is the EU Programme in the fields of education, training, youth and sport. It is developed to support Partner Countries’ efforts to efficiently use the potential of Europe’s talent and social assets in a lifelong learning perspective, linking support to formal and non-formal learning throughout the education, training and mobility fields.

Successful application for funding implies not only a good and innovative idea of your project. The content of your application form should meet some formal requirements, in order to demonstrate, firstly, economic or social importance of your project, and, secondly, your managerial ability to coordinate the project and to disseminate its outputs. The application form usually consists of more than 100 pages, where you have to describe your intentions, qualifications, implementation schedule and dissemination activities of your project.

erasmus+

If you would like to find out more about funding opportunities in the framework of Erasmus+, we recommend to read The Erasmus+ Programme Guide