Dr. Kazarnovskis & Partners offers a comprehensive solution for website optimization both in organic search and through advertising campaigns on Google and Facebook. You can request either individual services or a coherent package of SEO & SEA services tailored to specific needs and wishes of individual clients.
Search Engine Optimization (SEO) implements certain measures aimed at optimizing web content for better visibility in search engines. The interaction between content and SEO is always a balancing act: On the one hand, you want to have content on your website that is relevant and useful for crawlers. At the same time, this content should also be valuable for the users. The art of mastering this balancing act is called successful SEO strategy.
Google’s SEO guides list more than 200 factors that are decisive for the ranking on Google & Co. If we were to go into these factors in detail here, you should certainly read our text for at least two days without interruption. And there’s some bad news: The search engines are changing their algorithms so that some factors are becoming obsolete, while new factors are gaining importance. In short, SEO experts should fundamentally deal with the following questions:
– How to identify relevant keywords for the website?
– How and where to use keywords on the website correctly?
– Which content is SEO-promoting?
– Which keywords are used by the competitors?
– How should the source code of the website be optimized for SEO?
We take over the development of a successful SEO strategy for your website to achieve the optimum in terms of visibility in search engine results.
✓ SEO PowerSuite
✓ Google Page Speed Test
✓ Google Search Console
The two Internet giants Google and Facebook offer powerful platforms for advertising. Anyone who is toying with the idea of running an advertising campaign for a product or service on one or these platforms should consider the essential differences between them. Facebook Ads are more expensive than Google Ads and achieve a lower click-through rate on average. However, this does not mean that Facebook is a worse platform than Google in terms of advertising. The network giant compensates for the disadvantages with a higher conversion rate.
In this respect, the choice of advertising channels always depends on the concrete objectives of a campaign. As a rule of thumb, Facebook Ads can be used to arouse spontaneous purchase requests among users, while Google Ads can be used to sensitise users who have already decided to buy a certain product. Regardless of which platform you would use for advertising purposes, there are fundamental questions that a marketing manager should ask himself before placing an ad:
– Which keywords should campaigns be targeted on?
– Which ads generate a high conversion rate?
– Which bidding strategy is the most appropriate?
– How should the landing page be deigned to which the ad is linked?
– Which monitoring tools are most important to measure the success (KPI) of a campaign?
If you want to use your advertising budget efficiently, entrust us to develop and implement a sustainable strategy for extended seeding.
✓ Google Ads / Facebook for Business
✓ Google Search Console
✓ Google Analytics