With innovative ideas and solid technical know-how, Dr. Kazarnovskis & Partners designs websites for small and medium-sized enterprises. The focus of our work is the harmonious combination of visual aesthetics and functional usability. In concrete terms, this means that we develop the graphic interface for your web presence that best represents your brand while being user-friendly and easy to use.
Website is a digital business card for a brand or company. The users should feel comfortable on the visited website and not have to think about what the site stands for, where to find what they are looking for and how to order/receive/buy what they are searching.
The web designer should put himself in the role of the user and ask himself the following questions in relation to the developed website:
– Where am I?
– Where should I start?
– Where do I find X?
– What are the most important contents on this web page?
– Why did they call X so?
– Is X advertising or part of the website?
It should also be remembered that the developed website must meet current SEO standards in order to get to the top of search results. The advantage for our clients is that they can order complete packages from us, where all the important parameters of a successful web presence are already included.
Landing Pages are specially developed web pages that the user reaches by clicking on a digital advertising medium (banner, ad, link). In principle, the landing page can be any web page of the website, including the homepage. However, it is recommended to develop a separate landing page for each advertising campaign. The aim of this page is to present offers to target groups and motivate potential customers to take action (Call to Action).
It is obvious that the usability criteria for a landing page should be perceived much more strictly than for a website. A lot of money is invested in advertising campaigns, so that a well-structured landing page is a prerequisite for the success of these investments.
It should also be considered that the structure of a landing page plays an important role in the calculation of the Google quality factor. The worse this coefficient is, the higher the ads bid should be in order to place the ad in the search results.
Increase your sales and conversions with landing pages optimized for your advertising campaigns.
✓ Adobe Dreamweaver
✓ Elementor Pro (WordPress)
✓ Bootstrap Studio
Designing an online shop is a real challenge for every web designer. Each article must be carefully designed and positioned in the right place. A number of payment methods should be added and discounts and vouchers should be highlighted. Fortunately, nowadays you should not do all these things manually. There are well functioning design templates on the market, which take a lot of work off the web designers.
Nevertheless, this kind of web design is the most difficult and requires a lot of effort, precision and efficiency. It makes sense to order an online shop with an integrated service package (e.g. with content & search engine optimization). This will allow you to develop a coherent and sustainable store concept, which will be tailored to the needs of the target groups and current market trends.
Although the design and maintenance of an online shop is a complex undertaking, all market research studies confirm that the existence of an online store often becomes an essential prerequisite for the survival of many companies. 58 percent of all purchases are made on the Internet. And the trend is upward.